In a special extended edition of the PRCA’s Fuse podcast, MICA members Roger Ormisher for McLaren, Richard Gadeselli ex Fiat and CNH, now Itria Consulting, and Oliver Rowe discuss the challenges in communicating electrification in different global markets, working with motorsport influencers, harnessing new communication tools and platforms to connect with car buyers, and so much more.… Continue reading MICA features on PRCA Fuse podcast
Author: Euan Antona
Celebrity author on the age of combustion for MICA members
Author, design guru and auto industry expert Stephen Bayley will be VIP guest of MICA on June 29 in central London. Stephen’s latest book, The Age of Combustion, tells the engaging story behind cars from his columns in Octane, using his unique insight as founding CEO of London’s Design Museum, as well as 50 years… Continue reading Celebrity author on the age of combustion for MICA members