“From TV to TikTok” Masterclass 1

Our first masterclass was a resounding success. We will be collating all the information from the event to be made available to exclusively MICA members. Guests included; Andy Wilman,  executive producer of infamous motoring hit Top Gear and now executive producer of Amazon’s The Grand Tour, announced as keynote speaker. Joined on May 10 at MICA’s… Continue reading “From TV to TikTok” Masterclass 1

Categorised as Events

Poppy takes over as new MICA chair.

Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a year of training and networking opportunities to support industry colleagues.… Continue reading Poppy takes over as new MICA chair.

Categorised as News

MICA vice-chair Poppy honoured with top PR award

The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at the Royal Automobile Club in central London. Poppy, vice-chair of Mica.org.uk, said:: “I feel privileged… Continue reading MICA vice-chair Poppy honoured with top PR award


Bentley and Ford communication teams become first manufacturer members of MICA Membership packages for other established communication professionals, industry newcomers and students now available from www.prca.org.uk to join first masterclass (free to members) Following its successful summer launch at Bicester Heritage, MICA has signed up manufacturer communication teams as its first members. Bicester Heritage attendee… Continue reading INAUGURAL MANUFACTURER MEMBERS AND FIRST MASTERCLASS

Categorised as Events


MICA Launch Committee & Friends

The sun shone on the inaugural MICA barbecue, held at HERO Bicester Heritage last Thursday. Future members were welcomed by MICA committee members along with Mike Hawes (SMMT), Mark Tisshaw (Autocar) and Tim Barfoot (Newspress). To everyone who came and were positive about what we’re setting out to achieve with MICA – a huge thank… Continue reading MICA Launch BBQ

Scramble 50

MICA managing director Richard Gotch (left) and chairman Mark Harrison (right) met with Guild of Motoring Writers chairman Richard Aucock (centre) at Bicester Heritage during the season’s first Scramble. MICA will be working closely with the Guild and other associations of professional auto industry writers. The first result of these relationships is likely to be… Continue reading Scramble 50

MICA Launch Free Barbeque

INVITATION TO FREE BARBEQUE LAUNCH OF NEW MOTOR INDUSTRY COMMUNICATORS ASSOCIATION Other current and prospective communicators in the motoring industry are invited to register to join MICA, and hosts loop, at Bicester Heritage, Oxfordshire. Following the notification of MICA’s kick-off event on July 22, places are filling fast. 4 June 2021  –  After last month’s… Continue reading MICA Launch Free Barbeque

Categorised as Launch