Marketing Manager

Job Summary:
Working across all aspects of marketing to include but not limited to, brand, creative, media, and social (Inc. dealer & aftersales), ensuring to deliver strong and relevant marketing to targeted audience groups, on time and on budget.

To ensure success in this role it will be critical to work closely with colleagues in PR, CRM, events, sales and digital – ensuring a 360 approach that maximises efficiency and results.

Ultimately the job is to increase interest, website visits, and to deliver customer prospects that will be fulfilled to sales to meet the businesses goals and objectives.

Key Responsibilities:
• Help develop, deliver and communicate a brand platform that meets the product and company objectives.
• Help develop and deliver both the B2B and B2C customer journey in terms of seamless communication online and off-line.
• Responsible for planning, tracking and analysing spend against set departmental budget, with Senior Business Partner
• Deliver departmental KPIs in line with company objectives and product performance, with focus on driving enough leads to generate sales.
• Ownership of the channel execution including ongoing calendar of national and regional marketing activities, supporting the delivery of a cohesive, cross channel marketing strategy.
• To brief and manage agencies to ensure content meets the expectations of the brand platform.
• Assist the production of artwork, images, videos, text that is required for all areas of the business.
• Ensure national campaigns are effectively adapted and communicated for all relevant sales channels.
• Responsible for sourcing and delivery of all paid media activity across traditional and digital channels.
• Organising the brands inclusion in relevant Events, from identifying the opportunity through to event management and post event reviews.
• To manage partnerships with individuals and organisations to maximise brand exposure.
• Support with the maintenance of a brand websites.
• Oversee the creation of required social media content and creative.
• Working with the sales department to ensure retailers have the correct brand and marketing materials that is consistent with brand platform and national campaigns.
• Support retail network with execution of local marketing activities in line with local objectives and national marketing campaigns.
• To produce materials to promote Aftersales, Accessories and Parts sales.
• Where necessary to coach and train staff/dealers on all elements of marketing.
• Ensure consistency in brand messaging that is communicated externally.
• Put in place measurements and reports to easily identify marketing effectiveness.
• To produce management reports and presentations as when required by the senior management

Minimum Requirements
• 4 years’ experience within marketing department or marketing agency, preferably with motor industry experience (not essential)
• Degree educated preferably with a business or marketing background.
• Experience in social media, its role in the marketing mix, and how to use it to best effect.
• Ability to analyse data, formulate messaging and communicate information effectively.
Excellent people skills.

Competencies/Skills required:
• A strong interest in motor vehicles – EV experience is an advantage.
• Accuracy and attention to detail.
• Creative thinker and passionate about marketing.
• The ability to use your own initiative but also know when matters need to be referred.
• Good knowledge and examples of success demonstrated in national & local Marketing.
• The ability to work under pressure and to tight deadlines.
• Ability to influence others & challenge their views, whilst retaining their confidence and respect.
• Strong, accurate and timely budgetary control.
• Be able to handle several tasks at the same time being organised and structured.
• Articulate, confident, persistent, energetic, and enthusiastic.
• Excellent communication skills in both verbal and written formats.
• Strong creative judgement.
• Work well in team environments.

Please send CV to hr@imgroup.co.uk