Seeing the brand we represent in the spotlight can be our reward after months of hard work, but there are times when we have to work twice as hard to keep it out.
At our Automotive PR Essentials Masterclass on 9th November, we’ll be learning about crisis comms from Tim Burt (pictured), Global Vice Chair at Teneo, representing some of the organisation’s largest international clients on corporate, crisis, financial and mergers and acquisitions communications.
Tim has advised company leaders, institutions and high-profile individuals around the world for more than 15 years. Over that period, he has acted for companies including BMW, BT, Geely, Google, Informa, Inmarsat, Liberty Global, Live Nation, NBC Universal, Nissan, Reuters, Salesforce, Sony, Vivendi and Volvo. Such clients have turned to him for strategic counsel, industry intelligence, reputation risk management and media engagement advice.
He joined Teneo as part of its 2015 acquisition of StockWell Group. Before co-founding StockWell in 2011, Tim spent six years as a partner at Brunswick, where he oversaw technology, media and telecom, industrial and automotive clients.
From 1989 to 2005 he worked at the Financial Times in roles including Media Editor, Motor Industry Correspondent and Nordic Correspondent. As a former Business Journalist of the Year, he has written for the Wall Street Journal, Daily Telegraph and The Guardian, and appeared on CNBC, the BBC and ITV news. He has written two business books: Dark Arts and 2020 Vision.
We’ll also be hearing from members of the MICA committee about their experiences of managing a crisis in the automotive world.
Automotive PR Essentials
9 November 2023, 10am – 4pm
Coventry University in person or virtual attendance
MICA members – free of charge
Non-members – £50
PRCA members receive a 10% discount on the event fee
Light lunch, tea and coffee included
The day will cover:
What is Automotive PR? - Oliver Rowe, MICA Chair & Communications Manager at Ford
Crisis communications - Tim Burt, Global Vice Chair at Teneo
Building successful relationships with partner organisations - Mark Harrison, MICA Director & Managing Director of Praga Cars
Finding, shaping and developing stories - Andrew Noakes, motoring journalist and lecturer
There will plenty of time to get to know the committee and other guests - so far, seven OEMs and five agencies are represented.
Guests will also have the opportunity at lunch to view the impressive facilities at the university’s new Delia Derbyshire building, which boasts a stage and a photo studio large enough to present or photograph vehicles. It’s named after electronic music pioneer Delia Derbyshire, who created the theme for Dr Who, and lived locally.
Click here to book your place.