Events & Training

MICA members at all levels have equal access to our range of courses and masterclasses, developed specifically for motor industry communicators. Addressing the big questions faced by our profession as the commercial, technology and media landscapes evolve, MICA’s super-affordable courses also provide an unbeatable opportunity to meet and get to know fellow automotive industry communicators.

In addition to those courses and events arranged by MICA – such as our very well received TV to TikTok Masterclass with Andy Wilman – many of our courses, notably those focussing on editorial skills, are developed and held in partnership with the Guild of Motoring Writers and Coventry University.  Our association with the world’s largest association of PR professionals also allows us to offer MICA members the full range of PRCA professional training courses and qualifications at the same rates as PRCA members. Developed over many years, these proven modules will enhance your professional skills as well as your leadership skills.

“The first MICA event that I attended was a Masterclass entitled ‘From TV to TikTok’ and I really enjoyed it! I found the speaker line-up really exciting, but it was the face-to-face networking which was the most useful. It lead to other opportunities which I’m very grateful for.”

Abigayle André

SheTalksCars