Events & Training
MICA members at all levels have equal access to our range of courses and masterclasses, developed specifically for motor industry communicators. Addressing the big questions faced by our profession as the commercial, technology and media landscapes evolve, MICA’s super-affordable courses also provide an unbeatable opportunity to meet and get to know fellow automotive industry communicators.
MICA works in partnership with Guild of Motoring Writers and Coventry University and uses the experience and contacts of our members to organise valuable training and events. Our association with the world’s largest association of PR professionals also allows us to offer MICA members a 10% discount on all PRCA professional training courses. Developed over many years, these proven modules will enhance your professional skills as well as your leadership skills.
“The first MICA event that I attended was a Masterclass entitled ‘From TV to TikTok’ and I really enjoyed it! I found the speaker line-up really exciting, but it was the face-to-face networking which was the most useful. It lead to other opportunities which I’m very grateful for.”