Another reason to join MICA is for access to its mentoring scheme, which pairs those in the world of motoring comms with experienced industry directors.

Mentees and mentors sign up to a mutually agreed series of meetings, which can combine online and face-to-face sessions. In applying for this opportunity, mentees should outline what area of auto comms they are in, and which aspects of professional development they would like to explore, and receive feedback on, from their mentor.
First MICA mentee Elizabeth Waddup, of Honda, said:  “I am very grateful to have taken part in the six-month MICA mentorship programme. As a young professional in the earlier stage of my career, the opportunity for 1:1 time with a successful and experienced mentor has been invaluable.

The different manufacturer and geographical perspectives have provided us with lots to deliberate and consider and it has encouraged us both to think beyond our everyday routine. Discussion has been honest and thought provoking and I believe it has been beneficial for both me and my mentor. We have explored topics that range from day-to-day business practices to how we feel the automotive industry has changed and continues to change, and our role as communications professionals within that. I will take away so much from this MICA mentorship and I feel privileged to have built a great working relationship with someone who I know I can rely and call upon on in the future for advice and inspiration.” See more about Elizabeth’s mentorship at:


MICA will find the best match between the mentee’s aspirations and its network of comms director contacts, who are interested in mentoring for fresh perspectives from outside of the organisations they lead.

Email with the info requested above to discuss available mentors suited to your comms specialism and professional needs.

Mentoring has helped me understand the breadth and depth of communications and realise how my career could develop in present and future environments. The one-to-one focused guidance and relevant industry insights made available to me creates an informative and comfortable environment that complements my studies in an otherwise unachievable way.

Jack Yarwood

University of Cardiff