News
2024 half-time review
Our 2024 half-time planning & review, hosted by Bicester Motion, covered these highlights. We look forward to returning to Bicester, bringing another group of MICA members to October 6th's Scramble, thanks to the organiser's generous support. Why not join us for...
WHY AUTO MEDIA KNOWLEDGE IS KEY! Webchat With… John Challen
From editing the likes of Fleet World and Transport Engineer, to co-running the UK Car of the Year competition, there's plenty to keep John Challen busy. We discuss John's titles, his recent return to Transport Engineer, the...
MICA OUT AND ABOUT AT WOMAC AND BICESTER SCRAMBLE
Your industry association prioritises member training, offering masterclasses and insights tailored to the needs of auto communicators. But all work and no play would make us all dull colleagues, so networking and socialising are another member benefit. In April MICA...
CARWOW ACQUIRES AUTOVIA! Webchat with… Mat Watson and Ben Carter
In this episode of Webchat with... Euan and Oliver sit down with Carwow's Chief Content Officer, Mat Watson, and Global Chief Customer and Marketing Officer, Ben Carter, to find out more about its decision to purchase...
McLaren communications insights demonstrate PR innovation in action
Piers Scott, McLaren Automotive executive director for PR: “We had the pleasure of hosting the Motor Industry Communicators Association at McLaren Technical Centre. I was honoured to share the stage to discuss how our industry can continue to learn, innovate and...
MICA MEMBER BENEFIT OF OPPORTUNITY TO JOIN THREE-DAY 2024 EURO CLASSIC IN FRANCE
MICA members can benefit from our partnership with the Guild of Motoring Writers by booking one of the limited places on its acclaimed ‘Euro Classic’. The touring event for classic and ‘interesting’ cars is heading back to France on June 7-10 June, based in the...
Join Motor Industry Communicators Association at McLaren Technology Centre for Business Insights and Exclusive Tour
Must-attend 2024 diary date of January 18 announced to MICA members and supporters The Association is delighted to benefit from McLaren as a founder member with this behind-the-scenes invitation HQ tour to follow briefings on the McLaren Automotive business and...
Masterclass in PR essentials recommended as key development and insight tool
MICA’s latest masterclass updated members on the newest elements of automotive PR essential skills and understanding. ‘Auto PR Essentials’ at Coventry University attracted praise from attendees for its crisis communications session, guidance on embracing the...
THE AUTOMOTIVE MEDIA SHIFT! Webchat With… McLaren Automotive’s Roger Ormisher
Understanding the media is a core responsibility of any PR professional. How can you be confident that you're targeting the publications that your customers are consuming, if you don't? In this episode of Webchat With... we...
FINAL CALL FOR YOUNG PR PROFESSIONALS TO WIN £650 PRIZE PACKAGE AND MICA MENTOR
2022 winner: Honda's Elizabeth Waddup 2021 winner: Ford's Poppy McKenzie Smith The Motor Industry Communicators Association will announce the Young PR Professional of the Year on December 7 Prize package includes £500 cheque, MICA membership worth £150,...
AUTUMN MICA MASTERCLASS ON AUTO PR ESSENTIALS DELIVERED TO MEMBERS
Crisis comms specialist Tim Burt to brief MICA guests as masterclass One-day comprehensive overview course – delivered by professional trainers, a crisis communications specialist and vehicle manufacturer PRs Free to MICA members, £50 to non-members On November 9 at...
THE FAST CHANGING WORLD OF AUTOMOTIVE COMMS! Webchat with… Abigayle André and Jim Holder
As the internal combustion era nears its end and car buyers strive to get to grips with the new age of the EV, they need the motoring media like never before – but not in its traditional form. In this episode, She Talks...
The Potential of YouTube – from Harry Metcalfe of Harry’s Garage
Harry has been one of the leading YouTube content creators since his time as editorial director on EVO, learning how to make the new format a valuable medium alongside traditional print and web. Today, Harry runs his own channels, Harry’s Garage and Harry’s Farm, with...
Webchat with…
Join us for our new ‘Webchat with’ series where we’ll be sitting down for a chat with some of the industry’s leading lights. In each episode, our guest will be sharing their expert hints and tips to help you further your knowledge, understanding and technique as an...
Change of MICA Chair Stays Within Ford!
The Motor Industry Communicators Association has a new chairperson, with Ford Public Affairs’ Oliver Rowe taking over from colleague Poppy McKenzie Smith. The handover marks two years since MICA’s summer launch in 2021. The first brands signing up to MICA – Ford, VW...
HONDA PR AWARD WINNER AND MCLAREN VICE PRESIDENT CONCLUDE MICA’S FIRST MENTORING PARTNERSHIP
MICA launched its mentor scheme to help develop auto communicators by linking them with experienced senior association members. The programme was piloted with MICA-sponsored 2022 Young PR Professional of the Year award winner Elizabeth Waddup, presented with her prize...
MOTOR INDUSTRY COMMUNICATORS ASSOCIATION GROWS ONLINE WITH BLACKWEBS MEMBER OFFER
The Motor Industry Communicators Association’s online presence has been updated, as part of MICA’s partnership with BlackWebs (www.blackwebs.co.uk), a one-stop provider of website design. The association’s new look at mica.org.uk will be launched to members and...
“Go-to girl for all things cars” endorses MICA masterclass
MICA's 'From TV to Tiktok' masterclass introduced auto communicators to television producers, YouTube presenters and TikTok's brand partnership lead. The masterclass helped members get the most for their brands from scheduled TV's switch to on-demand content on...
Where is the Motor Industry Headed?
MICA leaders were recently invited to update the PRCA, the world’s largest association of PR professionals, on the latest automotive developments and trends. Committee members from McLaren, Fiat Group and Ford were interviewed, drawing on over 90 years’ combined...
2022 Summary & Message from our Chair
Hello everyone, and happy new year.I wanted to say a big thank you for having me as MICA chair last year. I think we have all worked together to achieve a lot in a short space of time, despite frustrations with cancellations, pesky PRs and bureaucracy blights!I’m sure...
MICA and Guild of Motoring Writers Name Top Young PR of the Year
MICA sends congratulations to its 2022 Young PR Professional of the Year winner Elizabeth Waddup, as well as finalists Olivia Frankel and Becca Abrahamian. Presented at the Guild of Motoring Writers’ prestigious annual dinner, the award recognises the auto industry’s...
Christmas Networking with Stephen Bayley
Our Christmas networking event the MICA committee for informal drinks in London on Thursday, December 15th. Come along and meet us, tell us what you’d like from MICA and help us plan 2023. Everyone is welcome and we are looking forward to meeting you. Author, design...
MICA Partners the Guild of Motoring Writers in Naming ‘Young PR Professional of the Year 2022’
Young automotive PR professionals (under 30) can enter themselves, or be nominated, by October 12 Winner receives £500 plus trophy and one year’s MICA membership Sponsored by the Historic & Classic Vehicles Alliance (HCVA) The Motor Industry Communicators...
Mentees Get Career Advantage From Mica Director Network
Another reason to join MICA is for access to its mentoring scheme, which pairs those in the world of motoring comms with experienced industry directors. Mentees and mentors sign up to a mutually agreed series of meetings, which can combine online and face-to-face...
Celebrity author on the age of combustion for MICA members
Author, design guru and auto industry expert Stephen Bayley will be VIP guest of MICA on June 29 in central London. Stephen’s latest book, The Age of Combustion, tells the engaging story behind cars from his columns in Octane, using his unique insight as founding CEO...
MICA features on PRCA Fuse podcast
In a special extended edition of the PRCA’s Fuse podcast, MICA members Roger Ormisher for McLaren, Richard Gadeselli ex Fiat and CNH, now Itria Consulting, and Oliver Rowe discuss the challenges in communicating electrification in different global markets, working...
Top Gear to TikTok podcast highlights Masterclass insights
For its first Masterclass, MICA brought together world-class experts in broadcast, YouTube and TikTok. Their fascinating (and contrasting) insights are now available as a podcast. When Top Gear peaked at up to 10 million viewers a week, there was no alternative to TV...
“From TV to TikTok” Masterclass 1
Our first masterclass was a resounding success. We will be collating all the information from the event to be made available to exclusively MICA members. Guests included; Andy Wilman, executive producer of infamous motoring hit Top Gear and now executive producer...
Poppy takes over as new MICA chair.
Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a...
MICA vice-chair Poppy honoured with top PR award
The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at...