Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a year of training and networking opportunities to support industry colleagues.… Continue reading POPPY TAKES OVER AS NEW MICA CHAIR
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MICA vice-chair Poppy honoured with top PR award
The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at the Royal Automobile Club in central London. Poppy, vice-chair of Mica.org.uk, said:: “I feel privileged… Continue reading MICA vice-chair Poppy honoured with top PR award
MICA’s broadcast masterclass
Strong interest in the masterclass has not converted into sufficient bookings to run it this year. Feedback received was that due to Covid potential delegates are minimising the number of in-person events attended, and prioritising those more critical to their business. For this reason MICA is rescheduling this masterclass to next year, most likely in… Continue reading MICA’s broadcast masterclass
Broadcast masterclass with Andy Wilman
Update: This Masterclass has been rescheduled for Spring 2022. BOOKING AVAILABLE AT PRCA ON THIS LINK. JOIN US FOR FREE ENTRY In answer to members’ calls for MICA to prioritise training and networking, the group is drawing up a series of masterclasses led by industry leaders and exemplar practitioners. The first on November 5 at… Continue reading Broadcast masterclass with Andy Wilman
INAUGURAL MANUFACTURER MEMBERS AND FIRST MASTERCLASS
Bentley and Ford communication teams become first manufacturer members of MICA Membership packages for other established communication professionals, industry newcomers and students now available from www.prca.org.uk to join first masterclass (free to members) Following its successful summer launch at Bicester Heritage, MICA has signed up manufacturer communication teams as its first members. Bicester Heritage attendee… Continue reading INAUGURAL MANUFACTURER MEMBERS AND FIRST MASTERCLASS
MICA Launch BBQ
The sun shone on the inaugural MICA barbecue, held at HERO Bicester Heritage last Thursday. Future members were welcomed by MICA committee members along with Mike Hawes (SMMT), Mark Tisshaw (Autocar) and Tim Barfoot (Newspress). To everyone who came and were positive about what we’re setting out to achieve with MICA – a huge thank… Continue reading MICA Launch BBQ
Scramble 50
MICA managing director Richard Gotch (left) and chairman Mark Harrison (right) met with Guild of Motoring Writers chairman Richard Aucock (centre) at Bicester Heritage during the season’s first Scramble. MICA will be working closely with the Guild and other associations of professional auto industry writers. The first result of these relationships is likely to be… Continue reading Scramble 50
MICA Launch Free Barbeque
INVITATION TO FREE BARBEQUE LAUNCH OF NEW MOTOR INDUSTRY COMMUNICATORS ASSOCIATION Other current and prospective communicators in the motoring industry are invited to register to join MICA, and hosts loop, at Bicester Heritage, Oxfordshire. Following the notification of MICA’s kick-off event on July 22, places are filling fast. 4 June 2021 – After last month’s… Continue reading MICA Launch Free Barbeque