News

Webchat with…

Join us for our new ‘Webchat with’ series where we’ll be sitting down for a chat with some of the industry’s leading lights. In each episode, our guest will be sharing their expert hints and tips to help you further your knowledge, understanding and technique as an...

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Change of MICA Chair Stays Within Ford!

The Motor Industry Communicators Association has a new chairperson, with Ford Public Affairs’ Oliver Rowe taking over from colleague Poppy McKenzie Smith. The handover marks two years since MICA’s summer launch in 2021.  The first brands signing up to MICA – Ford, VW...

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Where is the Motor Industry Headed?

MICA leaders were recently invited to update the PRCA, the world’s largest association of PR professionals, on the latest automotive developments and trends. Committee members from McLaren, Fiat Group and Ford were interviewed, drawing on over 90 years’ combined...

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2022 Summary & Message from our Chair

2022 Summary & Message from our Chair

Hello everyone, and happy new year.I wanted to say a big thank you for having me as MICA chair last year. I think we have all worked together to achieve a lot in a short space of time, despite frustrations with cancellations, pesky PRs and bureaucracy blights!I’m sure...

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Christmas Networking with Stephen Bayley

Christmas Networking with Stephen Bayley

Our Christmas networking event  the MICA committee for informal drinks in London on Thursday, December 15th. Come along and meet us, tell us what you’d like from MICA and help us plan 2023.  Everyone is welcome and we are looking forward to meeting you. Author, design...

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MICA features on PRCA Fuse podcast

In a special extended edition of the PRCA’s Fuse podcast, MICA members Roger Ormisher for McLaren, Richard Gadeselli ex Fiat and CNH, now Itria Consulting, and Oliver Rowe discuss the challenges in communicating electrification in different global markets, working...

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“From TV to TikTok” Masterclass 1

“From TV to TikTok” Masterclass 1

Our first masterclass was a resounding success. We will be collating all the information from the event to be made available to exclusively MICA members. Guests included; Andy Wilman,  executive producer of infamous motoring hit Top Gear and now executive producer...

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Poppy takes over as new MICA chair.

Poppy takes over as new MICA chair.

Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a...

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MICA vice-chair Poppy honoured with top PR award

MICA vice-chair Poppy honoured with top PR award

The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at...

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Broadcast masterclass with Andy Wilman

Broadcast masterclass with Andy Wilman

BOOKING AVAILABLE AT PRCA ON THIS LINK. JOIN US FOR FREE ENTRY In answer to members’ calls for MICA to prioritise training and networking, the group is drawing up a series of masterclasses led by industry leaders and exemplar practitioners. The first on May 10th 2022...

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Inaugural Manufacturer Members and First Masterclass

Bentley and Ford communication teams become first manufacturer members of MICA Membership packages for other established communication professionals, industry newcomers and students now available from www.prca.org.uk to join first masterclass (free to members)...

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MICA Launch BBQ

MICA Launch BBQ

The sun shone on the inaugural MICA barbecue, held at HERO Bicester Heritage last Thursday. Future members were welcomed by MICA committee members along with Mike Hawes (SMMT), Mark Tisshaw (Autocar) and Tim Barfoot (Newspress). [gallery link="file" size="large"...

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Scramble 50

Scramble 50

MICA managing director Richard Gotch (left) and chairman Mark Harrison (right) met with Guild of Motoring Writers chairman Richard Aucock (centre) at Bicester Heritage during the season’s first Scramble. MICA will be working closely with the Guild and other...

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MICA Launch Free Barbeque

INVITATION TO FREE BARBEQUE LAUNCH OF NEW MOTOR INDUSTRY COMMUNICATORS ASSOCIATION Other current and prospective communicators in the motoring industry are invited to register to join MICA, and hosts loop, at Bicester Heritage, Oxfordshire. Following the notification...

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