In a special extended edition of the PRCA’s Fuse podcast, MICA members Roger Ormisher for McLaren, Richard Gadeselli ex Fiat and CNH, now Itria Consulting, and Oliver Rowe discuss the challenges in communicating electrification in different global markets, working with motorsport influencers, harnessing new communication tools and platforms to connect with car buyers, and so much more.

Website YT of full interview: