Motor Industry Communicators Association (MICA)

The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.

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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.

MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.


Your industry communicators association will run a 2024 autumn Masterclass to clarify the many issues and viewpoints currently shaping the UK’s EV landscape. MICA’s EV Masterclass in October will help navigate the communications battleground.

The masterclass’s aim is to develop a broader understanding of the entire EV ecosystem beyond your brand’s role. The benefit will be to use this insight for more informed communications, to help manage the current noise and disinformation, and rise above the tribal nature of debate.

On October 2, the case for EVs versus other powertrain technologies will first be laid out, highlighting the significant communications challenges, stemming from unpredictable market dynamics preventing consistent messaging to increasingly confused customers.

Hosted at the Advanced Propulsion Centre’s HQ in Coventry, attendees will hear the APC’s Prof Dave Greenwood and Emissions Analytics’ Nick Molden set the scene with contrary views on the ideal vehicle propulsion solutions.

APC’s Dave Greenwood

Nick Molden, Emissions Analytics

Having defined the technological options and resulting communications imperatives, Polestar and AutoTrader will add all-important vehicle manufacturer and consumer views on the EV transition.

Polestar acting head of product communications Graeme Lambert

AutoTrader editorial director Erin Baker

The masterclass’s informative agenda, running from 0930 to 1530, will include Q&As, networking opportunities and a behind-the-scenes tour of the University of Warwick’s automotive innovation projects influencing the UK’s EV roll out and adoption.

Book your places, which are free to MICA members (click here) and £65 to guests (click here), to stay at the forefront of the latest EV communications strategies and tactics. Email with any queries.


2024 half-time review

2024 half-time review

Our 2024 half-time planning & review, hosted by Bicester Motion, covered these highlights. We look forward to returning to Bicester, bringing another group of MICA members to October 6th's Scramble, thanks to the organiser's generous support. Why not join us for...

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Your industry association prioritises member training, offering masterclasses and insights tailored to the needs of auto communicators. But all work and no play would make us all dull colleagues, so networking and socialising are another member benefit. In April MICA...

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