Motor Industry Communicators Association (MICA)
The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.
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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.
MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
NEXT EVENT
18 January 2024
MICA will make a fast start to 2024 with an exclusive, behind the scenes visit to McLaren HQ in Woking
Click here for details of Motor Industry Communicators Association at McLaren Technology Centre
THE AUTOMOTIVE MEDIA SHIFT! Webchat With… McLaren Automotive’s Roger Ormisher
Understanding the media is a core responsibility of any PR professional. How can you be confident that you're targeting the publications that your customers are consuming, if you don't? In this episode of Webchat With... we...
AUTUMN MICA MASTERCLASS ON AUTO PR ESSENTIALS OPEN TO BOOKINGS
Crisis comms specialist Tim Burt to brief MICA guests as masterclass One-day comprehensive overview course – delivered by professional trainers, a crisis communications specialist and vehicle manufacturer PRs Free to MICA members, £50 to non-members Book now at...
THE FAST CHANGING WORLD OF AUTOMOTIVE COMMS! Webchat with… Abigayle André and Jim Holder
As the internal combustion era nears its end and car buyers strive to get to grips with the new age of the EV, they need the motoring media like never before – but not in its traditional form. In this episode, She Talks...
The Potential of YouTube – from Harry Metcalfe of Harry’s Garage
Harry has been one of the leading YouTube content creators since his time as editorial director on EVO, learning how to make the new format a valuable medium alongside traditional print and web. Today, Harry runs his own channels, Harry’s Garage and Harry’s Farm, with...
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
MICA offers training in skills and industry context, from introduction to masterclass. We also offer a small number of Mentorship places kindly provided by our most senior members.
MICA organises a variety of events including networking opportunities, conferences and thought leadership discussions.