Motor Industry Communicators Association (MICA)

The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.

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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.

MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.


18 January 2024

MICA will make a fast start to 2024 with an exclusive, behind the scenes visit to McLaren HQ in Woking

Click here for details of Motor Industry Communicators Association at McLaren Technology Centre