Motor Industry Communicators Association (MICA)
The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.
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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.
MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
NEXT EVENT
2025 EVENTS ANNOUNCED
MICA is pleased to share 2025 plans and thanks members and other auto communicators who answered our end-of-2024 appeal for industry input. We hope these themes and destinations stemming from this consultation reflect wider priorities for professional development and...
MICA at Bicester Scramble
MICA’s group of 20 Bicester Scramble guests beat the ticket scramble to secure themselves places at Bicester Motion’s perpetually sold-out event. The Spring Scramble on April 27 celebrated 50 years of the VW Polo, as well as 70 years of Aston Martin Works at Newton...
EV Masterclass sparks debate
Leading experts shared insights and passionate views for and against electric vehicles at MICA’s EV Masterclass on 2 October.
2024 half-time review
Our 2024 half-time planning & review, hosted by Bicester Motion, covered these highlights. We look forward to returning to Bicester, bringing another group of MICA members to October 6th's Scramble, thanks to the organiser's generous support. Why not join us for...
WHY AUTO MEDIA KNOWLEDGE IS KEY! Webchat With… John Challen
From editing the likes of Fleet World and Transport Engineer, to co-running the UK Car of the Year competition, there's plenty to keep John Challen busy. We discuss John's titles, his recent return to Transport Engineer, the...
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
MICA offers training in skills and industry context, from introduction to masterclass. We also offer a small number of Mentorship places kindly provided by our most senior members.
MICA organises a variety of events including networking opportunities, conferences and thought leadership discussions.