Motor Industry Communicators Association (MICA)
The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.
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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.
MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
NEXT EVENT
Entries invited for 2024 GOMW MICA Young PR Professional of the Year Award
Entries are now open for the prestigious GOMW MICA Young PR Professional of the Year Award at the Guild of Motoring Writers Awards in December.
This award offers automotive PR professionals under 30 the chance to be recognised alongside the very best in automotive writing and photography. Created through a partnership between the Guild of Motoring Writers and MICA, the award includes:
- £500
- one year’s professional level MICA membership (worth £150)
- mentoring from an experienced MICA leader
Applicants can enter via the Guild of Motoring Writers’ website by Friday 18th October.
In 2023 the award was won by Auto Trader Senior Communications Manager Bryony Snelling. The judges felt that, by successfully extending the role of communications into specialist reports and campaigning, Bryony generated high-quality coverage that would be impossible to achieve with a more conventional, or a less rigorous, approach.
GOMW and WOMAC Award for Fundraising sponsored by SIMS Images
MICA’s official charity is Women On the Move Against Cancer (WOMAC). This year, WOMAC and the Guild have launched a new award to a recognise a member of the automotive media, or an automotive media organisation, who/which has made a significant endeavour in fundraising for charity. If you, or anyone you know, meets these criteria please contact Guild Honorary Secretary Richard Netherwood (honsec@gomw.co.uk) for further details on how to apply. The entry closing date is Friday 18th October.
Auto Trader Senior Communications Manager Bryony Snelling receives the 2023 Young PR Professional Award from Guild Chair Simon Harris, MICA Managing Director Richard Gotch and Director of Marketing for award sponsor, Meridian Audio, Katy Bradshaw.
EV Masterclass sparks debate
Leading experts shared insights and passionate views for and against electric vehicles at MICA’s EV Masterclass on 2 October.
2024 half-time review
Our 2024 half-time planning & review, hosted by Bicester Motion, covered these highlights. We look forward to returning to Bicester, bringing another group of MICA members to October 6th's Scramble, thanks to the organiser's generous support. Why not join us for...
WHY AUTO MEDIA KNOWLEDGE IS KEY! Webchat With… John Challen
From editing the likes of Fleet World and Transport Engineer, to co-running the UK Car of the Year competition, there's plenty to keep John Challen busy. We discuss John's titles, his recent return to Transport Engineer, the...
MICA OUT AND ABOUT AT WOMAC AND BICESTER SCRAMBLE
Your industry association prioritises member training, offering masterclasses and insights tailored to the needs of auto communicators. But all work and no play would make us all dull colleagues, so networking and socialising are another member benefit. In April MICA...
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
MICA offers training in skills and industry context, from introduction to masterclass. We also offer a small number of Mentorship places kindly provided by our most senior members.
MICA organises a variety of events including networking opportunities, conferences and thought leadership discussions.