The Motor Industry Communicators Association (MICA), founded in 2021, is injecting new life into the development of communicators in the motor industry and their profession.
To develop the professional and social interests of its international motor industry members through discussion, training and networking events that reflect the high standards of this dynamic industry.
MICA is committed to being a diverse and inclusive association, which seeks to reflect the industry professionals that it represents, and achieves this through pro-active strategies and the adoption of best-practices.
We will prioritise offering tailored training and social networking opportunities to members.
Training on the tools and trends shaping best-practice communications in our industry will include the valuable insight and views of media. Further input and expert facilitation will be by Coventry University, home of the renown and unique automotive journalism MA degree course.
Social events and networking, including a mentoring service, will be a mix of online and in-person events. The innovative mentoring proposal will pair mentors and mentees from different parts of our industry with varied experience levels to maximise the mutual benefit (eg linking PRs to journalists, at junior and senior levels, for confidential coaching and career advice).