Motor Industry Communicators Association (MICA)

The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.

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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.

MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.

2024 half-time review

2024 half-time review

Our 2024 half-time planning & review, hosted by Bicester Motion, covered these highlights. We look forward to returning to Bicester, bringing another group of MICA members to October 6th's Scramble, thanks to the organiser's generous support. Why not join us for...

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MICA OUT AND ABOUT AT WOMAC AND BICESTER SCRAMBLE

MICA OUT AND ABOUT AT WOMAC AND BICESTER SCRAMBLE

Your industry association prioritises member training, offering masterclasses and insights tailored to the needs of auto communicators. But all work and no play would make us all dull colleagues, so networking and socialising are another member benefit. In April MICA...

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