Motor Industry Communicators Association (MICA)
The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.
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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.
MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
NEXT EVENT
2024 GOMW MICA Young PR Professional of the Year Award
Entries are now open for the prestigious GOMW MICA Young PR Professional of the Year Award at the Guild of Motoring Writers Awards in December. Entrants aged under 30 have until Oct 28 to enter this year’s award, presented on Dec 5 at the prestigious Royal Automobile Club, Pall Mall. The award includes:
- £500
- one year’s professional level MICA membership (worth £150)
- 1:1 mentoring from an experienced MICA comms director
Applicants are invited enter via the Guild of Motoring Writers’ website
Our 2023 winner was Auto Trader Senior Communications Manager Bryony Snelling. The judges felt that, by successfully extending the role of communications into specialist reports and campaigning, Bryony generated high-quality coverage that would be impossible to achieve with a more conventional approach.
CARWOW ACQUIRES AUTOVIA! Webchat with… Mat Watson and Ben Carter
In this episode of Webchat with... Euan and Oliver sit down with Carwow's Chief Content Officer, Mat Watson, and Global Chief Customer and Marketing Officer, Ben Carter, to find out more about its decision to purchase...
McLaren communications insights demonstrate PR innovation in action
Piers Scott, McLaren Automotive executive director for PR: “We had the pleasure of hosting the Motor Industry Communicators Association at McLaren Technical Centre. I was honoured to share the stage to discuss how our industry can continue to learn, innovate and...
MICA MEMBER BENEFIT OF OPPORTUNITY TO JOIN THREE-DAY 2024 EURO CLASSIC IN FRANCE
MICA members can benefit from our partnership with the Guild of Motoring Writers by booking one of the limited places on its acclaimed ‘Euro Classic’. The touring event for classic and ‘interesting’ cars is heading back to France on June 7-10 June, based in the...
THE AUTOMOTIVE MEDIA SHIFT! Webchat With… McLaren Automotive’s Roger Ormisher
Understanding the media is a core responsibility of any PR professional. How can you be confident that you're targeting the publications that your customers are consuming, if you don't? In this episode of Webchat With... we...
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
MICA offers training in skills and industry context, from introduction to masterclass. We also offer a small number of Mentorship places kindly provided by our most senior members.
MICA organises a variety of events including networking opportunities, conferences and thought leadership discussions.