MICA Events

MICA is shaping some unique 2024 member events, exact dates and locations to be confirmed. These will all be held in exciting locations not usually accessible by the public, and will include opportunities to meet our expert speakers and to network with MICA committee members and other guests including some leading journalists. 

These events will be free to MICA members, who will also be given priority for booking when numbers are limited. 

Please click to the link to register your interest and we will keep you informed of how the event is shaping up.

Automotive PR Essentials – 9 November 2023 

This masterclass covered:

  • Crisis communications
  • Principles of using AI in communications
  • Building successful relationships with partner organisations
  • Finding and developing stories

Following the success of this event, we are planning to run an Advanced course. Please email us on info@mica.org.uk to register your interest.

Slide packs from this masterclass:

Header slide

Tim Burt, a vice-chair at Teneo, shared his experience of crisis communications and some case studies concerning major brands. Click the link to read his pack:

Managing Crises and Learning Lessons from Others

Headers shot of AI slide pack

Euan Antona explained the principles developed by Torque. Click here to read the pack:

Principles of Using AI for communications

Image of Alpina BMW

Richard Gotch, communications specialist for all sectors of the automotive technology industry, presented his Alpina BMW case study about changing the public perception of the brand, read the pack here:

Alpina BMW Case Study

Slide pack for finding and Developing stories

Andrew Noakes, Assistant Professor of Automotive Journalism, School of Media and Performing Arts, Coventry University shared his insights, click the link below for the pack:

Finding and Developing stories

Automotive Journalism MA image

For details of the MA in Automotive Journalism at Coventry University, including alumni in motoring media and communications, click the link below:

Automotive Journalism MA

Review of Automotive PR Essentials masterclass:

Adithya Gopal Suresh, Coventry University MA in Automotive Journalism student, wrote:

“As an aspiring automotive PR professional, I was looking forward to the Auto PR Essentials masterclass and the networking opportunities it presented. However, I was more inspired by the various sessions tailored for the automotive industry.

Richard Gotch’s case study on Alpina and how specialist PR practices put the brand on the global map was one of the key highlights. The learnings from Tim Burt’s session on crisis communication and how geopolitics influence the industry were thoroughly insightful. It also highlighted the importance of crisis anticipation as a vital tool for successful public relations. Meanwhile, from a journalism perspective, Andrew Noakes emphasized the value of story mining. AI is an emerging trend and Euan Antona showcased the merits of AI with respect to public relations. The final session by Mark Harrison demonstrated the importance of talking to everyone using engaging personal accounts and anecdotes.”