Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a year of training and networking opportunities to support industry colleagues.… Continue reading Poppy takes over as new MICA chair.
The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at the Royal Automobile Club in central London. Poppy, vice-chair of Mica.org.uk, said:: “I feel privileged… Continue reading MICA vice-chair Poppy honoured with top PR award