by micaedit | Jun 14, 2026 | News Archive
Now that motor shows at Earl’s Court and then ExCel are no more, London Concours must be the capital’s largest central car show. MICA was invited by Concours organisers Thorough Events to the three-day themed display, reflecting classes including American muscle cars,...
by micaedit | Jun 7, 2026 | News Archive
The Western Group’s Driving Day is unique in the automotive comms calendar by attracting MICA’s PR community to a day of driving, networking and fundraising. Between members and supporters benchmarking each other’s vehicles, our chair Oliver Rowe and general secretary...
by micaedit | Apr 17, 2026 | News Archive
MICA’s summer season of entertainment and social networking kicked off with executive producer Andy Wilman and Esquire publishers Hearst. Our members and supporters quizzed Andy on the shows’ relationships with vehicle manufacturers, stars’ driving...
by micaedit | Feb 6, 2026 | News Archive
See which vehicle manufacturer comms executives and other authoritative presenters addressed the recent MICA Masterclass below. This session was on brand and heritage communications. Other Masterclass topics have included comms skills for 2035 and mastering EV...
by micaedit | Jan 23, 2026 | News Archive
MICA returned to January’s Bicester Scramble, filmed by member and video pro Sachin Shaw (Sachin Shaw – YouTube, FunkySachin.com -) Watch more about organisers Bicester Motion’s links with manufacturers and their communicators from Polestar head of...
by micaedit | Dec 14, 2025 | News Archive
MICA’s Masterclass on the future skills which communicators will hone over the next decade heard from media houses, content creators and partners of PR departments to understand their needs. Digital, AI and other available technological resources were presented...
