Poppy takes over as new MICA chair.

Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a year of training and networking opportunities to support industry colleagues.… Continue reading Poppy takes over as new MICA chair.

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MICA vice-chair Poppy honoured with top PR award

The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at the Royal Automobile Club in central London. Poppy, vice-chair of Mica.org.uk, said:: “I feel privileged… Continue reading MICA vice-chair Poppy honoured with top PR award