Webchat with…

Join us for our new ‘Webchat with’ series where we’ll be sitting down for a chat with some of the industry’s leading lights. In each episode, our guest will be sharing their expert hints and tips to help you further your knowledge, understanding and technique as an...

Where is the Motor Industry Headed?

MICA leaders were recently invited to update the PRCA, the world’s largest association of PR professionals, on the latest automotive developments and trends. Committee members from McLaren, Fiat Group and Ford were interviewed, drawing on over 90 years’ combined...
2022 Summary & Message from our Chair

2022 Summary & Message from our Chair

Hello everyone, and happy new year.I wanted to say a big thank you for having me as MICA chair last year. I think we have all worked together to achieve a lot in a short space of time, despite frustrations with cancellations, pesky PRs and bureaucracy blights!I’m sure...
MICA and Guild of Motoring Writers Name Top Young PR of the Year

MICA and Guild of Motoring Writers Name Top Young PR of the Year

MICA sends congratulations to its 2022 Young PR Professional of the Year winner Elizabeth Waddup, as well as finalists Olivia Frankel and Becca Abrahamian. Presented at the Guild of Motoring Writers’ prestigious annual dinner, the award recognises the auto industry’s...