Harry has been one of the leading YouTube content creators since his time as editorial director on EVO, learning how to make the new format a valuable medium alongside traditional print and web. Today, Harry runs his own channels, Harry’s Garage and Harry’s Farm, with viewing figures pushing 150 million. MICA director Richard Gotch asked him how the PR community could work more effectively with YouTubers, what the requirements are and other questions to help MICA’s community of auto communicators understand this important channel.  Hear how Harry’s Garage fared covering the Lamborghini  Aventador, Aston Martin DB12, Ferrari Purosangue and Porsche Cayenne Turbo GT launches.  And more importantly for communicators, how PRs can evaluate which YouTubers to work with and how to run events for maximum investment return from them

While Harry’s Garage is full of cars, the off-highway and agri vehicles also PRed by MICA members are at work on his farm.  Part two of MICA’s podcast with Harry Metcalfe coming soon explores the comms opportunities on Harry’s Farm.

Listen to the first interview below.

Part 1: