As the internal combustion era nears its end and car buyers strive to get to grips with the new age of the EV, they need the motoring media like never before – but not in its traditional form.

In this episode, She Talks Cars’ Abigayle Andre and former Haymarket Editorial Director (now heading comms at Renault) Jim Holder ponder the fast-changing world of automotive communications. They discuss how PRs need to respond to new and more diverse audiences who are opting for free and easily digestible information online instead of struggling with technicalities in specialist magazines. They also consider which channels provide the most bang for squeezed budgets.

Episode hosted by MICA’s Training Lead, Euan Antona, and MICA Chair, Oliver Rowe.