Our first masterclass was a resounding success. We will be collating all the information from the event to be made available to exclusively MICA members.

Guests included;

Andy Wilman,  executive producer of infamous motoring hit Top Gear and now executive producer of Amazon’s The Grand Tour, announced as keynote speaker.

Joined on May 10 at MICA’s “From TV to TikTok” masterclass at Silverstone by CarWow’s Mat Watson and other broadcast and streaming experts.

Get the inside story from industry game changers on landing broadcast coverage.

Andy Wilman and Mat Watson

MICA’s “From TV to TikTok”masterclass on May 10 offers expert advice on achieving broadcast and streaming airtime, by laying out best practice on pitching to and working with their channels.

Joining Andy Wilman – the producer behind Top Gear’s transformation from an earnest reviews show to a global smash – will be other screen specialists:

Mat Watson – the face of the Carwow YouTube channel, which has led in blending car entertainment and vehicle sales

Jack Carter – TikTok’s automotive lead explaining how the platform is bringing automotive content to life for younger audiences

Scott Mansell – motorsport content expert whose Driver61 YouTube channel has grown by 350,000 subscribers in a year and amassed 46,000,000 views

What’s on offer
MICA’s “From TV to TikTok” masterclass will answer what it takes to get your brand or product on TV, YouTube or covered by a TikTok influencer with millions of followers.  You will go away with expert advice how to:

  • Pitch for long, medium and short lead-time broadcast, and know what information they need about your products/cars ahead of time
  • Grow a YouTube channel from zero and keep on top of the platform’s algorithm
  • Work with YouTube talent
  • Develop relationships with broadcast media producers and researchers
  • Understand and define the value from long and short lead-time broadcast, both for agencies and in-house PRs