Motor Industry Communicators Association (MICA)
The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.
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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.
MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
NEXT EVENT
Goodwood Festival of Speed and Silverstone Festival, Summer 2025
MICA supporters Ferrari, McLaren, Praga Cars and other marques exhibiting and racing at the exclusive Sussex festival invited members for stand visits and behind-the-scenes tours. We were also at the Silverstone Festival to see how the newly launched event is opening...
Brand Heritage Communications Masterclass at Bentley, September 2025
With an unprecedented number of newcomer brands eyeing the UK market for volume and share, what value do longstanding heritage and longevity convey and represent? Long established automotive brands, disruptors and experts from the luxury sector, motorsport and...
Communications Skills for 2035 Masterclass at Brooklands, November 2025
MICA's Masterclass on the future skills which communicators will hone over the next decade heard from media houses, content creators and partners of PR departments to understand their needs. Digital, AI and other available technological resources were presented and...
MICA at Bicester Scramble
MICA’s group of 20 Bicester Scramble guests beat the ticket scramble to secure themselves places at Bicester Motion’s perpetually sold-out event. The Spring Scramble on April 27 celebrated 50 years of the VW Polo, as well as 70 years of Aston Martin Works at Newton...
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
MICA offers training in skills and industry context, from introduction to masterclass. We also offer a small number of Mentorship places kindly provided by our most senior members.
MICA organises a variety of events including networking opportunities, conferences and thought leadership discussions.