Understanding the media is a core responsibility of any PR professional. How can you be confident that you’re targeting the publications that your customers are consuming, if you don’t?

In this episode of Webchat With… we talk to McLaren Automotive’s US-based Vice President of PR and Communications, Roger Ormisher. We discuss the recent launch of the McLaren Artura, the increasing importance of luxury and lifestyle publications to sell supercars in the US, and the need to strike a balance with McLaren-owning influencers.

Episode hosted by MICA’s Training Lead, Euan Antona.