Crisis comms specialist Tim Burt to brief MICA guests as masterclass

  • One-day comprehensive overview course – delivered by professional trainers, a crisis communications specialist and vehicle manufacturer PRs
  • Free to MICA members, £50 to non-members
  • On November 9 at Coventry University, the home of automotive comms degree courses
  • In-person attendance preferred, remote access option available

What do you do when the fan has been hit and there’s a growing risk of bad news creating unwanted headlines?

Which are the internal departments and external partners who are your friends in getting content out for profile and measured coverage?

How do you find and develop stories in large and complex corporations, and will AI do it for us?

These questions and others were answered in an engaging November 2023 day of instruction and case studies to illustrate the theory with live examples.  The crisis communications session was led by Tim Burt, and influencing the right stakeholders explained by Mark Harrison.

Tim Burt is a vice-chair at Teneo, where he advises on corporate and financial communications. Tim will draw on almost 20 years at Teneo, StockWell Communications and Brunswick, overseeing automotive, media and industrial clients, to bring together the best advice and an action plan on how to communicate in a crisis.  From 1989 to 2005, Tim worked at the Financial Times in roles including Motor Industry and Media Editor. As a former Business Journalist of the Year, he has written for the Wall Street Journal, Daily Telegraph and The Guardian, and appeared on CNBC, the BBC and ITV news.

With 25 years in the car industry, covering 15 years in PR at agency and across the OEM spectrum (Ford, BMW, McLaren) followed by board-level commercial roles and starting and managing his own automotive consultancy, Mark Harrison will discuss the many and varied internal and external audiences that can be influenced in order to push your brand or clients’ messages: adapt your message to the audience or persuade your audience to digest your message? All have to be considered and shaped.

The masterclass will run on Thursday, November 9 from 10am to 4pm and cover the below key sessions.  It is open to MICA members (free), PRCA members (£45) and non-members (£50).  The day is aimed at both those new to automotive comms and anyone simply wanting a refresh.

Session one:  automotive PR – the basics

Session two:  crisis comms – led by Tim Burt

Session three:  mining stories and the role of AI – led by Andrew Noakes, course director of Coventry University’s automotive journalism MA

Session four:  relations with media, other audiences and stakeholders – led by Mark Harrison