Motor Industry Communicators Association (MICA)
The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.
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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.
MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
NEXT EVENT
Mentees Get Career Advantage From Mica Director Network
Another reason to join MICA is for access to its mentoring scheme, which pairs those in the world of motoring comms with experienced industry directors. Mentees and mentors sign up to a mutually agreed series of meetings, which can combine online and face-to-face...
Celebrity author on the age of combustion for MICA members
Author, design guru and auto industry expert Stephen Bayley will be VIP guest of MICA on June 29 in central London. Stephen’s latest book, The Age of Combustion, tells the engaging story behind cars from his columns in Octane, using his unique insight as founding CEO...
MICA features on PRCA Fuse podcast
In a special extended edition of the PRCA’s Fuse podcast, MICA members Roger Ormisher for McLaren, Richard Gadeselli ex Fiat and CNH, now Itria Consulting, and Oliver Rowe discuss the challenges in communicating electrification in different global markets, working...
Top Gear to TikTok podcast highlights Masterclass insights
For its first Masterclass, MICA brought together world-class experts in broadcast, YouTube and TikTok. Their fascinating (and contrasting) insights are now available as a podcast. When Top Gear peaked at up to 10 million viewers a week, there was no alternative to TV...
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
MICA offers training in skills and industry context, from introduction to masterclass. We also offer a small number of Mentorship places kindly provided by our most senior members.
MICA organises a variety of events including networking opportunities, conferences and thought leadership discussions.