Publishers, content creators and other creative authorities led MICA’s Future Skills Masterclass looking at comms over the next decade.
They explored the Chief Communications Officer role of 2035 and emerging platforms to reach new audiences which (s)he will have to master.
Content creation, AI and automotive’s comms approaches in an increasingly automated world were laid out by this stellar speaker line up, whose presentations are accessible here to MICA members:
Tim Pollard, Bauer Media Group’s director of digital content, on Rewiring Automotive Publishing to 2035
https://drive.google.com/file/d/11HB-QDhP-Za4w06t5PrOb52jzEoRLKHO/view?usp=sharing
Al Clarke, Ennis & Co associate, on Leadership in 2035
https://drive.google.com/file/d/1khterNEdcHzA2AIWFgDoTbEYrK1dr2UK/view?usp=sharing
Christina Watson, InChief CEO, on Content Creators: Now and the Future
https://drive.google.com/file/d/1RP5jTEkfbblp7-4-JzqqgkZInIndVseH/view?usp=sharing
Nick Trott and Paul Regan, 27Works co-founders, on Tech Imperatives for 2035
https://drive.google.com/file/d/1c2osRmkGgBs4QeQpL-baVNFEyCPkEu5i/view?usp=sharing
Angel Gaskell, The Alternative MD, on The Next Revolution for Automotive Comms
https://drive.google.com/file/d/13tDTHevAcvqbABxUDbvznFPQ2dXx-Ezq/view?usp=sharing