Goodwood itself, Ferrari, Bentley and Zenvo laid on an exclusive programme for MICA at the 2026 Festival of Speed.
Special access, communications briefings and our industry’s renowned warm hospitality created a memorable visit.
The Duke of Richmond personally donated passes, VIP parking, house and sponsor enclosure access to optimise our guests’ experience and their understanding of the Festival’s breadth.
The star of our base for the day, “Casa Ferrari”, was the Luce EV — on display and explained by product marketing specialists weeks after its historic reveal in Rome. Throwing stand staff momentarily was Torque Group managing director Marco Ferrari, making them wonder if a family member was making an unannounced visit (Marco’s welcomed above by Ferrari North Europe PR manager Jason Harris, right, and MICA chair Oliver Rowe, left).
Bentley’s stand has one of the best track views down the hill past Goodwood House to the first turn. Bentley’s communications team worked this to the advantage of journalists, content creators and other commentators by including a first-floor studio for their use.
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Zenvo presented to us road-legal tourer (Tur) and track (Agil) versions of its limited 100-run Aurora V12, explaining the hypercar’s global comms plans at Goodwood for Europe, Monterey for America and in Asia. MICA thanks its 2026 Festival of Speed hosts, guests and other supporters, who helped build on our first member visit last year. Look out for similar behind-the-scenes comms-related tours and events organised by MICA. Sign up to our newsletter here and find out about all MICA membership benefits here.