MICA’s 2025 Masterclasses address automotive communications themes with tailored training and unique insights from authoritative industry figures. Networking and social opporrtunities to meet and mix with automotive peers and seniors are additionally offered at Goodwood’s Festival of Speed and Bicester Motion’s Scramble events.
Heritage Masterclass
Does heritage help as a communications catalyst, or hinder versus new competition?
At Bentley, Cheshire, on September 25
MICA is invited to Bentley’s headquarters in Crewe to explore heritage’s role as a communications tool. Automotive is experiencing a surge in new vehicle brands entering the market, with little or no history and track record in Europe. Established brands’ own longevity and reputations engender consumer trust and loyalty. How relevant is a heritage pitch in our fast-changing industry? Join MICA, our event hosts Bentley and other presenters in Crewe to take part in the debate, and to see the site’s £2.5-billion transformation for the luxury brand’s future. Set aside September 25 to join us in Cheshire and register at MICA Masterclass and Events
The must-have skills for the next decade’s auto CCOs
How will organisations employ PR staff and what leadership skills will they expect of C-suite talent by 2035? MICA is teaming up with automotive skills and executive search company Ennis & Co Group for a glimpse of the chief communications officer role of the future. Ennis & Co’s talent experts will advise on gaining the best knowledge and experience from early and mid-career stages as preparation for the top job. Making the most of automotive’s international influences, as well as the diversity and demographic of colleague networks, are also explained. Set aside November 13 to join us and register at MICA Masterclass and Events