MICA brought together both long established and new entrant brands to present their interpretation and deployment of heritage communications. Case studies were shared from across the luxury sector beyond automotive, as well as through the lens of publishers, collectors and consumers to maximise the perspectives taken away by members. The Masterclass line-up available on demand are:
Luxury heritage communications by Cécile Simon, SIMON+SIMON Communications managing director
Heritage design vision by T Jon Mayer, Bentley Motors’ head of design operations
Effective magazine content by Michelle Pagliarulo, Hearst UK automotive lead, and Ryan Dcruz, Hearst UK strategy director
Start up communications by Graeme Lambert, Polestar global head of product communications
Handcrafted heritage communications by James Gilbert, Morgan Motor Company head of communications & marketing
Collectors’ heritage priorities by Simon Drake, Broad Arrow marketing director
Activating heritage live by Giles Brown, Goose Live Events commercial director
Followed by panel Q&A led by Bentley Motors chief communications officer Wayne Bruce
Luxury heritage communications slides by Cécile Simon:
https://drive.google.com/file/d/1WrctXctew1ZTaYQPmKMs2pY64pI_GCcV/view?usp=sharing
Start up communications slides by Graeme Lambert
https://drive.google.com/file/d/1TdNiztpR_4-o3PWCZ4ZdsRdJUsxjfMgm/view?usp=sharing
Handcrafted heritage communications slides by James Gilbert
https://drive.google.com/file/d/1rfQiJ0h8VcUNubPHGIwgYPejRZVAOcIf/view?usp=sharing
Effective magazine content slides by Hearst
https://drive.google.com/file/d/1hPHlmR5SeGdLMYf5OVBypTtn8aprru4P/view?usp=sharing
Collectors’ heritage slides by Simon Drake
https://drive.google.com/file/d/1RdSGkorZC0Lski8nPOW1wv8C2ypz9HeO/view?usp=sharing
Activating heritage slides by Giles Brown
https://drive.google.com/file/d/18qtQbOT1oQfpz67YOZHq2gYWXonu3qi5/view?usp=sharing