2025 EVENTS ANNOUNCED

by | Feb 7, 2025 | Next Event

MICA is pleased to share 2025 plans and thanks members and other auto communicators who answered our end-of-2024 appeal for industry input.  We hope these themes and destinations stemming from this consultation reflect wider priorities for professional development and networking.

   

Heritage Masterclass
Does heritage help as a communications catalyst, or hinder versus new competition?
At Bentley, Cheshire, on September 25

MICA is invited to Bentley’s headquarters in Crewe to explore heritage’s role as a communications tool.  Automotive is experiencing a surge in new vehicle brands entering the market, with little or no history and track record in Europe.  Established brands’ own longevity and reputations engender consumer trust and loyalty.  How relevant is a heritage pitch in our fast-changing industry?  Join MICA, our event hosts Bentley and other presenters in Crewe to take part in the debate, and to see the site’s £2.5-billion transformation for the luxury brand’s future.  Set aside September 25 to join us in Cheshire and register at MICA Masterclass and Events .  Mail info@mica.org.uk with any questions.

   

2035 Skills Masterclass
The must-have skills for the next decade’s auto CCOs
At Brooklands Museum, Surrey, on November 13
How will organisations employ PR staff and what leadership skills will they expect of C-suite talent by 2035?  MICA is teaming up with automotive skills and executive search company Ennis & Co Group for a glimpse of the chief communications officer role of the future.  Ennis & Co’s talent experts will advise on gaining the best knowledge and experience from early and mid-career stages as preparation for the top job.  Making the most of automotive’s international influences, as well as the diversity and demographic of colleague networks, are also explained.  Set aside November 13 to join us and register at MICA Masterclass and Events .  Mail info@mica.org.uk with any questions.