Press Officer

Job Purpose
This is a newly created role supporting the delivery of Geely Auto UK’s PR strategy, including proactive and reactive press activity, media relations, and press office management across brand, corporate, product, and technology topics. You will work closely with the Head of PR and agencies, taking a hands-on approach to create and optimise PR activity. This role is ideal for an ambitious early-career PR professional eager to make an impact in a fast-paced environment.

Main Responsibilities
Draft, distribute and manage media materials such as press releases, statements, Q&As and media backgrounders
Handle inbound journalist enquiries and ensure timely, accurate responses
Build and maintain journalist relationships across automotive, national and specialist media
Manage a growing press fleet operation, working closely with the press fleet logistics agency
Support press events, product launches, interviews and media drives
Monitor news, competitor activity and sector trends to identify opportunities and risks
Ensure all media assets are current and relevant
Organising new product photo shoots sourcing suppliers and locations
Ensure consistent messaging across PR, social, brand and broader communications
Maintain press lists, media assets and outreach tracking
Support PR reporting via media monitoring platforms along with creation of monthly coverage reports
Manage the online media website – a bank of assets for media to use
Education, Training, And Experience
Degree or experience in PR, communications, journalism or similar
PR or media-facing experience, ideally automotive, mobility or tech sectors but not essential
Passion for cars and the automotive industry
Strong writing and editorial judgement
Ability to manage multiple priorities at pace
Comfortable managing multiple priorities at once
Confident communicator who can work collaboratively across marketing and sales teams