by micaedit | Jan 23, 2026 | News Archive
MICA returned to January’s Bicester Scramble, filmed by member and video pro Sachin Shaw (Sachin Shaw – YouTube, FunkySachin.com -) Watch more about organisers Bicester Motion’s links with manufacturers and their communicators from Polestar head of...
by micaedit | Jan 13, 2026 | Member Only Content
MICA brought together both long established and new entrant brands to present their interpretation and deployment of heritage communications. Case studies were shared from across the luxury sector beyond automotive, as well as through the lens of publishers,...
by micaedit | Dec 14, 2025 | Events
MICA supporters Ferrari, McLaren, Praga Cars and other marques exhibiting and racing at the exclusive Sussex festival invited members for stand visits and behind-the-scenes tours. We were also at the Silverstone Festival to see how the newly launched event is opening...
by micaedit | Dec 14, 2025 | Events
With an unprecedented number of newcomer brands eyeing the UK market for volume and share, what value do longstanding heritage and longevity convey and represent? Long established automotive brands, disruptors and experts from the luxury sector, motorsport and...
by micaedit | Dec 14, 2025 | News Archive
MICA’s Masterclass on the future skills which communicators will hone over the next decade heard from media houses, content creators and partners of PR departments to understand their needs. Digital, AI and other available technological resources were presented...
