by micaedit | Feb 6, 2026 | News Archive
See which vehicle manufacturer comms executives and other authoritative presenters addressed the recent MICA Masterclass below. This session was on brand and heritage communications. Other Masterclass topics have included comms skills for 2035 and mastering EV...
by micaedit | Jan 23, 2026 | News Archive
MICA returned to January’s Bicester Scramble, filmed by member and video pro Sachin Shaw (Sachin Shaw – YouTube, FunkySachin.com -) Watch more about organisers Bicester Motion’s links with manufacturers and their communicators from Polestar head of...
by micaedit | Dec 14, 2025 | News Archive
MICA’s Masterclass on the future skills which communicators will hone over the next decade heard from media houses, content creators and partners of PR departments to understand their needs. Digital, AI and other available technological resources were presented...
by micaedit | Apr 28, 2025 | News Archive
MICA’s group of 20 Bicester Scramble guests beat the ticket scramble to secure themselves places at Bicester Motion’s perpetually sold-out event. The Spring Scramble on April 27 celebrated 50 years of the VW Polo, as well as 70 years of Aston Martin Works at Newton...
by micanews | Oct 5, 2024 | News Archive
Engaged audience at EV Masterclass Nick Molden Erin Baker Leading experts shared insights and passionate views for and against electric vehicles at MICA’s EV Masterclass on 2 October. An engaged audience from all areas of the automotive industry gathered at the...
by micaedit | Jul 11, 2024 | News Archive
Our 2024 half-time planning & review, hosted by Bicester Motion, covered these highlights. We look forward to returning to Bicester, bringing another group of MICA members to October 6th’s Scramble, thanks to the organiser’s generous support. Why not...
