• Other current and prospective communicators in the motoring industry are invited to register to join MICA, and hosts loop, at Bicester Heritage, Oxfordshire.
  • Following the notification of MICA’s kick-off event on July 22, places are filling fast.

4 June 2021  –  After last month’s announcement of the new Motor Industry Communicators Association, future members have been signing up for its launch event on July 22 at Bicester Heritage.

MICA welcomes both established and experienced industry communicators, as well as students and future motoring PRs, as members.  Many are joining MICA’s founding members, and hosts loop, the PR division of Newspress, at Bicester Heritage on the afternoon and evening of July 22.

To book your place, and hear about how MICA will help members develop their skills and present best practice from industry leaders and other experts, email

MICA representatives will be on site from 2pm on July 22 to meet those over light refreshments who can only come in working hours.  They will be based outside The Hero showroom, where facilities enable a distanced presentation and outdoor reception.

The reception and presentation about MICA’s purpose and first-year objectives by Mark Harrison, inaugural MICA chair and managing director of Praga Cars UK, will be from 4.30pm.

Between 5.15 and 7pm, loop will serve a barbeque, catering for all dietary requirements.  Please include any preferences in your email booking, including names and roles/employers of those attending, and whether in the afternoon and/or evening.

Subscription details are available from, including a founders’ discount incentive of the first year’s membership covering to the end of 2022.


MICA – Developing the professional and social interests of its international motor industry members through discussion, training and networking events that reflect the high standards of this dynamic industry.