by micaedit | Feb 6, 2026 | News Archive
See which vehicle manufacturer comms executives and other authoritative presenters addressed the recent MICA Masterclass below. This session was on brand and heritage communications. Other Masterclass topics have included comms skills for 2035 and mastering EV...
by micaedit | Jan 23, 2026 | News Archive
MICA returned to January’s Bicester Scramble, filmed by member and video pro Sachin Shaw (Sachin Shaw – YouTube, FunkySachin.com -) Watch more about organisers Bicester Motion’s links with manufacturers and their communicators from Polestar head of...
by micaedit | Jan 13, 2026 | Member Only Content
MICA brought together both long established and new entrant brands to present their interpretation and deployment of heritage communications. Case studies were shared from across the luxury sector beyond automotive, as well as through the lens of publishers,...
by micaedit | Dec 14, 2025 | Events
MICA supporters Ferrari, McLaren, Praga Cars and other marques exhibiting and racing at the exclusive Sussex festival invited members for stand visits and behind-the-scenes tours. We were also at the Silverstone Festival to see how the newly launched event is opening...
by micaedit | Dec 14, 2025 | Events
With an unprecedented number of newcomer brands eyeing the UK market for volume and share, what value do longstanding heritage and longevity convey and represent? Long established automotive brands, disruptors and experts from the luxury sector, motorsport and...
