Change of MICA Chair Stays Within Ford!

The Motor Industry Communicators Association has a new chairperson, with Ford Public Affairs’ Oliver Rowe taking over from colleague Poppy McKenzie Smith. The handover marks two years since MICA’s summer launch in 2021.  The first brands signing up to MICA – Ford, VW...

Where is the Motor Industry Headed?

MICA leaders were recently invited to update the PRCA, the world’s largest association of PR professionals, on the latest automotive developments and trends. Committee members from McLaren, Fiat Group and Ford were interviewed, drawing on over 90 years’ combined...

2022 Summary & Message from our Chair

Hello everyone, and happy new year.I wanted to say a big thank you for having me as MICA chair last year. I think we have all worked together to achieve a lot in a short space of time, despite frustrations with cancellations, pesky PRs and bureaucracy blights!I’m sure...