Motor Industry Communicators Association (MICA)
The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.
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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.
MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
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Change of MICA Chair Stays Within Ford!
The Motor Industry Communicators Association has a new chairperson, with Ford Public Affairs’ Oliver Rowe taking over from colleague Poppy McKenzie Smith. The handover marks two years since MICA’s summer launch in 2021. The first brands signing up to MICA – Ford, VW...
HONDA PR AWARD WINNER AND MCLAREN VICE PRESIDENT CONCLUDE MICA’S FIRST MENTORING PARTNERSHIP
MICA launched its mentor scheme to help develop auto communicators by linking them with experienced senior association members. The programme was piloted with MICA-sponsored 2022 Young PR Professional of the Year award winner Elizabeth Waddup, presented with her prize...
MOTOR INDUSTRY COMMUNICATORS ASSOCIATION GROWS ONLINE WITH BLACKWEBS MEMBER OFFER
The Motor Industry Communicators Association’s online presence has been updated, as part of MICA’s partnership with BlackWebs (www.blackwebs.co.uk), a one-stop provider of website design. The association’s new look at mica.org.uk will be launched to members and...
Where is the Motor Industry Headed?
MICA leaders were recently invited to update the PRCA, the world’s largest association of PR professionals, on the latest automotive developments and trends. Committee members from McLaren, Fiat Group and Ford were interviewed, drawing on over 90 years’ combined...
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
MICA offers training in skills and industry context, from introduction to masterclass. We also offer a small number of Mentorship places kindly provided by our most senior members.
MICA organises a variety of events including networking opportunities, conferences and thought leadership discussions.