Motor Industry Communicators Association (MICA)
The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.
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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.
MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
2022 Summary & Message from our Chair
Hello everyone, and happy new year.I wanted to say a big thank you for having me as MICA chair last year. I think we have all worked together to achieve a lot in a short space of time, despite frustrations with cancellations, pesky PRs and bureaucracy blights!I’m sure...
MICA and Guild of Motoring Writers Name Top Young PR of the Year
MICA sends congratulations to its 2022 Young PR Professional of the Year winner Elizabeth Waddup, as well as finalists Olivia Frankel and Becca Abrahamian. Presented at the Guild of Motoring Writers’ prestigious annual dinner, the award recognises the auto industry’s...
Christmas Networking with Stephen Bayley
Our Christmas networking event the MICA committee for informal drinks in London on Thursday, December 15th. Come along and meet us, tell us what you’d like from MICA and help us plan 2023. Everyone is welcome and we are looking forward to meeting you. Author, design...
MICA Partners the Guild of Motoring Writers in Naming ‘Young PR Professional of the Year 2022’
Young automotive PR professionals (under 30) can enter themselves, or be nominated, by October 12 Winner receives £500 plus trophy and one year’s MICA membership Sponsored by the Historic & Classic Vehicles Alliance (HCVA) The Motor Industry Communicators...
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
MICA offers training in skills and industry context, from introduction to masterclass. We also offer a small number of Mentorship places kindly provided by our most senior members.
MICA organises a variety of events including networking opportunities, conferences and thought leadership discussions.