by admin | Jun 13, 2022 | News Archive
In a special extended edition of the PRCA’s Fuse podcast, MICA members Roger Ormisher for McLaren, Richard Gadeselli ex Fiat and CNH, now Itria Consulting, and Oliver Rowe discuss the challenges in communicating electrification in different global markets, working...
by admin | Mar 21, 2022 | News Archive
For its first Masterclass, MICA brought together world-class experts in broadcast, YouTube and TikTok. Their fascinating (and contrasting) insights are now available as a podcast. When Top Gear peaked at up to 10 million viewers a week, there was no alternative to TV...
by admin | Jan 19, 2022 | News Archive
Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a...
by admin | Dec 14, 2021 | News Archive
The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at...
by admin | Jul 29, 2021 | News Archive
The sun shone on the inaugural MICA barbecue, held at HERO Bicester Heritage last Thursday. Future members were welcomed by MICA committee members along with Mike Hawes (SMMT), Mark Tisshaw (Autocar) and Tim Barfoot (Newspress). MICA Launch Committee & Friends...
by admin | Jun 22, 2021 | News Archive
MICA managing director Richard Gotch (left) and chairman Mark Harrison (right) met with Guild of Motoring Writers chairman Richard Aucock (centre) at Bicester Heritage during the season’s first Scramble. MICA will be working closely with the Guild and other...
