by admin | Aug 17, 2022 | News Archive
Another reason to join MICA is for access to its mentoring scheme, which pairs those in the world of motoring comms with experienced industry directors. Mentees and mentors sign up to a mutually agreed series of meetings, which can combine online and face-to-face...
by admin | Jun 13, 2022 | News Archive
Author, design guru and auto industry expert Stephen Bayley will be VIP guest of MICA on June 29 in central London. Stephen’s latest book, The Age of Combustion, tells the engaging story behind cars from his columns in Octane, using his unique insight as founding CEO...
by admin | Jun 13, 2022 | News Archive
In a special extended edition of the PRCA’s Fuse podcast, MICA members Roger Ormisher for McLaren, Richard Gadeselli ex Fiat and CNH, now Itria Consulting, and Oliver Rowe discuss the challenges in communicating electrification in different global markets, working...
by admin | Mar 21, 2022 | News Archive
For its first Masterclass, MICA brought together world-class experts in broadcast, YouTube and TikTok. Their fascinating (and contrasting) insights are now available as a podcast. When Top Gear peaked at up to 10 million viewers a week, there was no alternative to TV...
by admin | Jan 19, 2022 | News Archive
Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a...
by admin | Dec 14, 2021 | News Archive
The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at...
