News
MICA ON FILM AT BICESTER SCRAMBLE
MICA returned to January's Bicester Scramble, filmed by member and video pro Sachin Shaw (Sachin Shaw - YouTube, FunkySachin.com -) Watch more about organisers Bicester Motion's links with manufacturers and their communicators from Polestar head of PR Kim Palmer,...
BENTLEY HOSTS MICA’S HERITAGE AND BRAND COMMUNICATIONS MASTERCLASS
MICA brought together both long established and new entrant brands to present their interpretation and deployment of heritage communications. Case studies were shared from across the luxury sector beyond automotive, as well as through the lens of publishers,...
BENTLEY HOSTS MICA BRAND HERITAGE COMMS MASTERCLASS
With an unprecedented number of newcomer brands targeting the UK market, what value do longstanding heritage and longevity still hold? Long established automotive brands, disruptors and experts give their views. View presentations by: Cécile Simon, managing director,...
Brand Heritage Comms Masterclass
With an unprecedented number of newcomer brands targeting the UK market, what value do longstanding heritage and longevity convey and represent? Long established automotive brands, disruptors and experts from the luxury sector, motorsport and consumer analysis gave...
MICA EV Masterclass
MICA Masterclasses offer targeted training, tailored to automotive and communications roles within it. October 2024’s EV Masterclass brought together leading experts’ insights and views on the electric vehicle roll-out, introducing global and national comparisons. ...
Goodwood Festival of Speed and Silverstone Festival, Summer 2025
MICA supporters Ferrari, McLaren, Praga Cars and other marques exhibiting and racing at the exclusive Sussex festival invited members for stand visits and behind-the-scenes tours. We were also at the Silverstone Festival to see how the newly launched event is opening...
Brand Heritage Communications Masterclass at Bentley, September 2025
With an unprecedented number of newcomer brands eyeing the UK market for volume and share, what value do longstanding heritage and longevity convey and represent? Long established automotive brands, disruptors and experts from the luxury sector, motorsport and...
Communications Skills for 2035 Masterclass at Brooklands, November 2025
MICA's Masterclass on the future skills which communicators will hone over the next decade heard from media houses, content creators and partners of PR departments to understand their needs. Digital, AI and other available technological resources were presented and...
MICA at Bicester Scramble
MICA’s group of 20 Bicester Scramble guests beat the ticket scramble to secure themselves places at Bicester Motion’s perpetually sold-out event. The Spring Scramble on April 27 celebrated 50 years of the VW Polo, as well as 70 years of Aston Martin Works at Newton...
The Potential of YouTube (part two) – from Harry Metcalfe of Harry’s Garage, and Harry’s Farm
Our second interview with Evo editorial director turned YouTuber Harry Metcalfe moves from the garage to Harry's Farm (www.youtube.com/@harrysfarmvids), for the benefit of MICA's off-highway vehicle PRs. Harry adds to the tips and advice of part one...
From TV to TikTok
From TV to TikTok MICA’s From TV to TikTok masterclass at Silverstone UTC brought together world-class experts in broadcast, YouTube and TikTok. Andy Wilman, Executive Producer of Top Gear and The Grand Tour, Jack Carter, Automotive lead for TikTok, Matt Watson from...
Automotive PR Essentials – Coventry University
Automotive PR Essentials - Coventry University MICA’s masterclass aims to help you accelerate rapidly into twenty-first century automotive PR, whether you are just starting out, have recently shifted from automotive editorial or another communications field, or if you...
AI for automotive comms
AI for automotive comms Artificial intelligence has the capacity to change the communications industry as we know it. How can automotive communicators use AI today, as has it the potential to replace them in the future? Torque was the first communications agency in...
McLaren welcomes MICA to its HQ
MCLAREN HOSTS MICA PERFORMANCE COMMUNICATIONS MASTERCLASS MICA visited McLaren's stunning headquarters in Woking to hear insights from some of the team behind McLaren Automotive's launch communications in 2010. A disruptor and challenger brand 15 years ago, McLaren is...
DECEMBER AND JANUARY INVITATIONS TO BICESTER
MICA’s partner at Bicester Heritage has offered opportunities to join festive and New Year activities at the automotive innovation hub. On December 15, its “Festive Four-Wheelers 2024” event invites dressed-up off-roaders and all-road icons to a charity parade from...
Members invited to celebrate shortlisted PRs of the year
All the Young PR of the Year entries received for a coveted prize package and industry recognition are now being judged for December’s award. MICA thanks the manufacturer and agency communications teams who encouraged so many entries. The final shortlisted under...
EV Masterclass sparks debate
Leading experts shared insights and passionate views for and against electric vehicles at MICA’s EV Masterclass on 2 October.
2024 half-time review
Our 2024 half-time planning & review, hosted by Bicester Motion, covered these highlights. We look forward to returning to Bicester, bringing another group of MICA members to October 6th's Scramble, thanks to the organiser's generous support. Why not join us for...
WHY AUTO MEDIA KNOWLEDGE IS KEY! Webchat With… John Challen
From editing the likes of Fleet World and Transport Engineer, to co-running the UK Car of the Year competition, there's plenty to keep John Challen busy. We discuss John's titles, his recent return to Transport Engineer, the...
MICA OUT AND ABOUT AT WOMAC AND BICESTER SCRAMBLE
Your industry association prioritises member training, offering masterclasses and insights tailored to the needs of auto communicators. But all work and no play would make us all dull colleagues, so networking and socialising are another member benefit. In April MICA...
CARWOW ACQUIRES AUTOVIA! Webchat with… Mat Watson and Ben Carter
In this episode of Webchat with... Euan and Oliver sit down with Carwow's Chief Content Officer, Mat Watson, and Global Chief Customer and Marketing Officer, Ben Carter, to find out more about its decision to purchase...
McLaren communications insights demonstrate PR innovation in action
Piers Scott, McLaren Automotive executive director for PR: “We had the pleasure of hosting the Motor Industry Communicators Association at McLaren Technical Centre. I was honoured to share the stage to discuss how our industry can continue to learn, innovate and...
MICA MEMBER BENEFIT OF OPPORTUNITY TO JOIN THREE-DAY 2024 EURO CLASSIC IN FRANCE
MICA members can benefit from our partnership with the Guild of Motoring Writers by booking one of the limited places on its acclaimed ‘Euro Classic’. The touring event for classic and ‘interesting’ cars is heading back to France on June 7-10 June, based in the...
Join Motor Industry Communicators Association at McLaren Technology Centre for Business Insights and Exclusive Tour
Must-attend 2024 diary date of January 18 announced to MICA members and supporters The Association is delighted to benefit from McLaren as a founder member with this behind-the-scenes invitation HQ tour to follow briefings on the McLaren Automotive business and...
Masterclass in PR essentials recommended as key development and insight tool
MICA’s latest masterclass updated members on the newest elements of automotive PR essential skills and understanding. ‘Auto PR Essentials’ at Coventry University attracted praise from attendees for its crisis communications session, guidance on embracing the...
THE AUTOMOTIVE MEDIA SHIFT! Webchat With… McLaren Automotive’s Roger Ormisher
Understanding the media is a core responsibility of any PR professional. How can you be confident that you're targeting the publications that your customers are consuming, if you don't? In this episode of Webchat With... we...
FINAL CALL FOR YOUNG PR PROFESSIONALS TO WIN £650 PRIZE PACKAGE AND MICA MENTOR
2022 winner: Honda's Elizabeth Waddup 2021 winner: Ford's Poppy McKenzie Smith The Motor Industry Communicators Association will announce the Young PR Professional of the Year on December 7 Prize package includes £500 cheque, MICA membership worth £150,...
AUTUMN MICA MASTERCLASS ON AUTO PR ESSENTIALS DELIVERED TO MEMBERS
Crisis comms specialist Tim Burt to brief MICA guests as masterclass One-day comprehensive overview course – delivered by professional trainers, a crisis communications specialist and vehicle manufacturer PRs Free to MICA members, £50 to non-members On November 9 at...
THE FAST CHANGING WORLD OF AUTOMOTIVE COMMS! Webchat with… Abigayle André and Jim Holder
As the internal combustion era nears its end and car buyers strive to get to grips with the new age of the EV, they need the motoring media like never before – but not in its traditional form. In this episode, She Talks...
The Potential of YouTube (part one) – from Harry Metcalfe of Harry’s Garage
Harry has been one of the leading YouTube content creators since his time as editorial director on EVO, learning how to make the new format a valuable medium alongside traditional print and web. Today, Harry runs his own channels, Harry’s Garage and Harry’s Farm, with...